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Six rules for brand revitalization : learn how companies like McDonald's can re-energize their brands /
by
Light, Larry
;
Kiddon, Joan
.
Publisher:
Upper Saddle River, N.J. :
Wharton School Pub.,
c2009
Description:
xx, 218 p. : ill. ; 24 cm
.
ISBN:
0136043313;
9780136043317.
Other title:
Brand revitalization
.
Subject(s):
McDonald's Corporation -- Case studies
|
Branding (Marketing) -- Management
|
Brand name products -- Management
|
Product life cycle
Online resources:
Table of contents only
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HF5415.1255 L723 2009 (
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)
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Includes bibliographical references and index.
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